This privacy statement provides an overview of how your data is processed at www.illuminati-shop.com. This applies to all websites and other services and benefits offered by www.illuminati-shop.com. Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Confederation (Data Protection Act, DPA), every person has the right to the protection of their privacy and to protection against misuse of their personal data. We comply with these provisions. Personal data is treated as strictly confidential and is neither sold nor passed on to third parties.
In cooperation with our hosting provider, we make every effort to protect the databases as well as possible from unauthorized access, loss, misuse or forgery. When our website is accessed, the following data is stored in log files by our hosting provider: IP address, date, time, browser request and general transmitted information about the operating system or browser. This usage data forms the basis for statistical evaluations so that trends can be identified, which we can use to improve our offers accordingly.
If you have any questions about this privacy statement or about privacy at www.illuminati-shop.com, write to us at .
We should be aware that we cannot completely avoid telemetry data. But there are ways to set stumbling blocks. We should also consider that these stumbling blocks reduce the surfing feeling and require knowledge of how to set these stumbling blocks and use them correctly.
Take a look at the following pages for information:
www.illuminati-shop.com offers a variety of services that you can use in different ways. www.illuminati-shop.com collects different data from different sources. When you use our services or contact us, for example, when you register and provide your name, email address or postal address, you provide us with a variety of data that we process. However, we also receive technical device and access data that we automatically collect when you interact with our services. This may include, for example, information about the device you are using. We collect additional data through our own data analyses (e.g., as part of market research and through customer reviews). We may also receive data about you from third parties, such as credit agencies and payment service providers.
When we say "your information," we mean personal information. This is any information that we can use to identify you either immediately or by combining it with other information. Examples: Your name, phone number, customer number, order number or email address. Any information that does not allow us to identify you (even if combined with other information) is considered non-personal information. Non-personal information is also referred to as anonymous information. If we combine your personally identifiable information with anonymous data, all information in that data set is considered personally identifiable information. If we delete personal data from an information or data set about you, the remaining data in that data set will no longer be considered personal data. This process is called anonymization. If we ask you to provide certain personal data, you can generally refuse to do so. You decide which information you provide to us. However, it may be that we cannot (or not optimally) provide you with the services you have requested. For example, we cannot deliver a package without providing a shipping address. If only certain service-related information is required (mandatory information), we will point this out to you via the corresponding label.
1.1 Profile data
Profile data is personal and demographic information about you (so-called master data) and your individual interests, which you provide to us when registering for a customer account. Your profile data includes, for example:
Your first and last name
Your contact information
Your preferences, e.g. in terms of brands, product types or styles
Demographic information such as gender, age and place of residence
Mandatory information is usually your name, your e-mail address and a password of your choice. Your e-mail address and your password will later form your login data. For the use of restricted, paid or personalized services, further mandatory information may be required, such as your date of birth or your title.
Profile data may also contain other information about you and your interests. This may be collected during service registration or added later. This could be the case, for example, if you later want to add voluntary information to your profile or register with your customer account for a service that requires additional mandatory information.
Note: If you are logged in to your customer account, you can view your profile data there and in most cases change it directly, e.g. to update your address after a move.
1.2 Contact details
When you contact us, we collect your contact information.
1.3 Purchasing data
When you order from www.illuminati-shop.com, we collect your purchase data. Purchase data may include the following information depending on the type of sale and processing status:
Order number
Details of the purchased item (name, size, color, purchase price, etc.)
Payment methods information
Shipping and billing addresses
Communications and communications related to purchases (e.g., cancellation notices, complaints, and notices to us and to the manufacturer)
Delivery and payment status, such as "Completed" or "Sent"
Return status, e.g. "Successfully completed"
Information from service providers involved in the processing of the contract (in the case of mail-order purchases, e.g. shipment numbers of parcel service providers)
Note: In your customer account you can view the important purchase data at any time in the areas "My orders", "My returns" and "My contacts"
1.4 Payment data
We offer you the usual payment methods in online commerce. For the execution of a payment, we collect the payment data provided by you. We receive additional payment data from external payment service providers and credit agencies with whom we cooperate for the purpose of payment processing and credit assessment. We only pass on the data required for payment processing to our payment service providers. Payment data are for example:
Preferred payment method
Billing address
Credit card data
IBAN and BIC or account number and bank code
Payment data also includes other information directly related to payment processing and credit assessment.
1.5 Interest data
When you interact with our Services, data is generated that provides us with information about content, topics, products, product types, brands or styles in which you are interested. For example, we may use purchase data, wish list content, and your age (to the extent we have this information) to identify styles and product categories that interest you based on comparisons with users with similar characteristics. This allows us to customize our products and develop new products based on visitor interest.
1.6 Messages
When you communicate with us about products (e.g., product reviews) and other topics via email, contact form, or other means, we will record your communication. If necessary, we will forward your message to the entity responsible for your request, such as partner companies or manufacturers. If a transfer to another company is possible (e.g. if you send us feedback about the manufacturer of a product), you can of course tell us that you want your data to be used exclusively by www.illuminati-shop.com. In this case, we will not forward your request or only forward it without your personal data to the responsible company, provided that your request can be processed in this way.
If you send us messages for other users (e.g., product reviews) using the features provided for that purpose, we may publish those messages on our Services.
www.illuminati-shop.com also communicates with customers and users via social network offerings such as Instagram, YouTube, etc. We use these popular platforms to provide you with further contact and information options in addition to our own communication channels. However, please note that we have no influence on the terms of use of the social networks and the services provided there and only limited influence on their data processing. Therefore, we ask you to carefully check which personal data you share with us via social networks. We cannot influence the behavior of the operator of the social network, other users or third parties who may cooperate with the operator of the social network or use its services.
1.7 Social network data
www.illuminati-shop.com maintains profile pages (also called "fan pages") in various social networks. In addition, social network functions may be integrated into www.illuminati-shop.com services. If you contact us directly through our social media profiles or use the social network features integrated in our services and are a member of the respective social network, we may receive data from the social network operator to identify you. Typically, we may see the following data:
Your public profile information (e.g. name, profile picture) deposited with the respective social network
Details of the type of device you are using
Credit card data
the account ID of your profile at the respective network
1.8 Location data
For certain purposes, we also collect information about the current location of your device when you use our services. Two different techniques are used to do this. If you enable your device's location services for the www.illuminati-shop.com website, www.illuminati-shop.com processes the location data collected from your device and provided to us to provide you with location-based services. We also collect location data (down to the city level) derived from your device's IP address. For this purpose, an anonymized IP address shortened to three digits is used. Therefore, this can no longer be used to identify your internet connection or your device.
What are IP addresses? Every device connected to the Internet must be assigned a multi-digit, unique number (example: 23.227.38.74). This is called an IP address. The first three digits of an IP address are usually assigned to a specific region or Internet provider. Therefore, the approximate location of the Internet connection can be derived from the IP address.
We and many other online stores use this procedure (so-called geolocation), e.g. for fraud detection, to identify suspicious orders (e.g. if the IP address ordered via your customer account may be suspicious in some cases).
1.9 Photos and other personal content
Through some of our service-specific applications, you may share photos and other personal content to communicate with us or other users or to personalize the Services (for example, by uploading a profile picture).
1.10 Device and access data
When using online and mobile services, technical data is inevitably collected and processed in order to provide the functions and content offered and to display them on your terminal device. We refer to this data collectively as "device and access data". Device and access data are generated each time you use online and mobile services. It does not matter who the provider is. For example, device and access data is generated when you use:
Websites
Social Media Fanpages
Email newsletters (i.e. when your newsletter interaction is captured)
Location-based services
On the one hand, www.illuminati-shop.com collects device and access data from online services offered by www.illuminati-shop.com itself. On the other hand, www.illuminati-shop.com may receive device and access data from online and mobile services of other companies, provided that these companies are social media or advertising partners of www.illuminati-shop.com or participate in the same online advertising networks (e.g. "Google advertising network").
Device and access data includes the following categories:
General device information, such as device type information, operating system version, configuration settings (such as language settings, system permissions), Internet connection information (such as mobile network name, connection speed), and applications used.
Identifying data (ID), such as session ID, cookie ID, unique device identifiers (such as Google advertising ID, Apple advertising ID), third-party account ID, and other common Internet technologies to recognize your web browser, device, or specific application installations.
Access data that is automatically transmitted from web browsers every time you access web servers and databases online (as part of a so-called HTTP request). This includes the content of the request (such as name and file type of the requested file) and other information of your device (such as device type, operating system, software version, device ID, IP address, previously visited pages and access time).
www.illuminati-shop.com processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law when processing personal data. We therefore only process your data for the purposes explained to you in this privacy policy or communicated to you at the time of collection. These are primarily the procurement process and the provision, personalization and further development as well as the security of our services. In addition, we use your data within the framework of the strict Swiss and European data protection laws, but also for other purposes, such as product development, scientific research (especially in the area of machine learning, artificial intelligence and deep learning) and market research, to optimize business processes, to design our services and to provide personalized advertising tailored to your needs. In this chapter, we also inform you about our legal basis for processing data for personal purposes. Depending on the legal basis on which we process your data, you may have special data protection rights in addition to your existing data protection rights (e.g. right to information). For example, you have the right to object to the processing of your data under certain circumstances.
2.1 Purchase processing and provision of online, local and personalized services
We process your data to the extent necessary for the performance of the contract and the provision and implementation of other services requested by you, as described in this Privacy Policy. The purpose of the data processing required in each case therefore depends on the contractual purposes agreed with you (including our General Terms and Conditions, as well as applicable business or usage-specific terms and conditions) or service requirements that you have.
The main purpose is:
Service delivery, personalization, and on-demand design.
Processing of sales contracts and customer service, including shipping and payment processing, accounts receivable management and processing of returns, complaints and warranty cases.
To provide news, reports, newsletters and other direct communications as part of our contracted services or as requested by you.
Ensuring the general security, functionality and stability of our services, including the defense against attacks.
Non-promotional communications with you on technical, security, and contract-related topics such as fraud alerts, account suspensions, or contract changes.
The processing of payments for the fulfillment of purchase contracts is ensured by PostFinance AG in Bern (Switzerland). www.illuminati-shop.com also uses the service of external payment service providers for the processing of payments.
2.2 Advertising and market research, data analysis
We use your data (also in the context of data analysis) for purposes of advertising and market research.
In doing so, we pursue the following goals in particular:
Division into different target and user groups as part of market research (user segmentation).
Insight into different target groups and their usage habits and purchasing interests.
Insights into our users' demographics, interests, shopping and usage habits.
For direct advertising, e.g. in the form of a newsletter.
Planning, execution and successful control of advertising tailored to the interests of the target group (personalized advertising).
Insight into the use of our services (usage analysis).
Depending on the purpose, we use the data stored with us for data analysis. For example, to analyze the shopping behavior of our users, we use aggregated, statistical, depersonalized (anonymized) profile data or data that can only be assigned to persons via further intermediate steps (pseudonymized profile data) as well as purchasing data, device data and access data to analyze purchase transactions for understanding and analysis. This allows us to learn about the general usage behavior of users on an anonymous or pseudonymous basis.
We process your data on the basis of a balancing of interests to protect the legitimate interests of us or third parties (e.g. advertising partners or merchants participating in the partner program of www.illuminati-shop.com). The legitimate interests of www.illuminati-shop.com or third parties in the processing of data arise from the respective purposes, which, unless otherwise stated, are of a competitive and economic nature.
2.3 Business management and business optimization
Data processing for operations management and business optimization also includes, for example, the following purposes:
To improve customer service
Prevention and detection of crime
Ensuring the security and functionality of our IT systems
2.4 Other purposes
To the extent permitted by data protection law, we may also use your data for new purposes without your consent, for example, to conduct data analyses and to further develop our services and content. The prerequisite for this is that these new purposes for which the data is used were not known or foreseeable at the time the data in question was collected and that the new purposes are compatible with the purposes for which the data in question was originally collected. For example, new developments in the legal or technical area, as well as new business models and services, may lead to new processing purposes.
Developing and delivering personalized features and services for you is our top priority. No matter where, when or which device you use, we offer you a personalized shopping experience and offers that are tailored to your individual interests. Therefore, the processing of your data to personalize our services is an integral part of the service provided by www.illuminati-shop.com.
3.1 What are personalized services?
Personalized services allow us to provide you with better, more convenient and safer services. We use the data we store about you to draw conclusions about your needs and interests. Based on this, we can provide you with relevant content that better matches your needs and interests. Of course, you still have access to everything. However, personalization allows you to see content that is more relevant to you earlier (e.g. in the form of individual product recommendations).
3.2 Why do I need a customer account?
Most of our personalized services require you to create a customer account so that we can store the information we collect about you in a central location.
3.3 What data is stored about my customer account?
The data we collect about you will be stored together with your customer number in your customer account. A customer number is a randomly generated sequence of numbers that does not contain any personal data. Your data is linked to your customer number in order to assign it to your customer account. The customer number also serves as a pseudonym.
3.4 What data is used for personalization?
The selection of personalized content is always based on all data stored in your customer account.
If the device and access data used is not stored in your customer account, this data is only used pseudonymously for the corresponding personalization (e.g. in relation to your customer number, but not your name or other directly identifying personal data).
3.5 Your choices
In your customer account, you can view most of the data that we store about your customer account at any time. If necessary, you can also edit this data there and in this way influence the personalization, for example by communicating your preferences.
If the personalization is based on device and access data, you can prevent the collection of this data by disabling the collection of such data by tracking tools. However, please note that you will receive less or no personalized content and services. Note that data used to personalize the Service is also necessary for other purposes (including providing our Services). Therefore, deactivation does not terminate the data collected for this purpose. However, the advertising presented to you will not be personalized.
We use your data to provide the www.illuminati-shop.com website. In addition to the device and access data collected each time you use these services, the type of data processed and the purpose of the processing depends, among other things, on how you use the features and services offered through our services. In addition, we use data generated by the use of our services to understand how our online services are used. We use this information as part of shopping personalization to improve our services and personalize advertising.
4.1 Provider
You can find the provider responsible for the service on the website or in the imprint.
4.2 What data is collected?
Basically, we collect all data that you provide to us directly through our services.
Device and access data
Every time our servers and databases are accessed, device and access data are logged in so-called server log files. The IP addresses contained therein are anonymized shortly after the end of the respective visit, as soon as storage is no longer necessary to maintain the functionality of the respective website.
If available and enabled on your device, we also collect a device-specific identification number (e.g., if you use an Android device or Apple device, the "Advertising ID"). This device identifier is assigned by the manufacturer of your device's operating system and can be read and used by websites and applications to present you with content based on your usage habits. If you do not want this, you can deactivate this at any time in the browser settings or system settings of your end device.
Log in
We provide password-protected personal access for users who register for customer accounts or other services. If you log in with your access data and do not log out again, you will automatically remain logged in to use most of our services. Depending on the type of service, cookies or similar technologies may be used for this purpose. This feature allows you to use some of our services without having to log in each time. However, if you need to change your profile information or place an order, you will be asked to enter your password again for security reasons.
If you do not wish to do so, you can deactivate this at any time in the browser settings or system settings of your end device.
About website cookies
Our website uses cookies. Accepting cookies is not a requirement to visit our website. However, we would like to point out that our website can only offer limited functionality if you do not accept cookies. You can set your web browser to accept cookies only with your consent.
What are cookies? Cookies are small text files that are stored by your web browser and save certain settings and data for exchange with our web server. Basically, there are two different types of cookies, so-called session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies, which are stored for a longer period of time. This storage helps us to design our websites and services accordingly for you and to facilitate your use, for example by storing certain entries so that you do not have to repeat them constantly.
Cookies used by our website may come from www.illuminati-shop.com or advertising partners. If you only want to accept cookies from www.illuminati-shop.com-Cookies and not from our advertising partners, you can select the appropriate setting in your browser (e.g. "Block third-party cookies"). Usually, the help function in the menu bar of your web browser will explain how you can refuse new cookies and disable cookies you have already received. We recommend that you log out completely from shared computers that are set to accept cookies and Flash cookies when you are done using our website.
Three categories of cookies are used for our services:
Necessary cookies: These cookies are necessary for the optimal navigation and function of the website. For example, the shopping cart function is implemented using these cookies so that the items remain in your shopping cart while you continue shopping. Necessary cookies are also used to save certain entries and settings you have made so that you do not have to keep repeating them, and to tailor www.illuminati-shop.com-Inhalte to your personal interests. Without the necessary cookies, the website cannot be used or can only be used to a limited extent.
Statistics cookies: These cookies collect device and access data to analyze the use of our website, for example, which areas of the website are used and how (so-called surfing behavior), how quickly content is loaded and whether errors occur. These cookies contain only anonymous or pseudonymous information and are used only to improve our website, understand what interests our users, and measure the effectiveness of our advertising. Statistical cookies can be blocked without affecting the navigation and operation of the website.
Marketing cookies ("tracking cookies"): These cookies contain identifiers and collect device and visit data to personalize ads on the Zalando website according to your individual interests. Our advertising partners who operate online advertising networks also collect device and visit data on our website. This allows us to show you ads personalized to your interests on other websites and applications of other providers (so-called retargeting). Marketing cookies can be blocked without affecting the navigation and operation of the website. In this case, however, shopping personalization may not be possible.
4.3 Online advertising/retargeting
Our website contains cookies and similar tracking technologies from advertising partners that operate online advertising networks. This also allows our advertising partners to collect your device and visit data and show you personalized ads on other websites and apps based on your interests, including ads from other vendors.
4.4 Usage analysis
We use common tracking technologies to analyze device and access data across all of our services. This allows us to understand how our products are used by general users. A recognition cookie and a comparable identifier are used for this purpose. For example, we learn which content and topics are particularly popular, when our services are used particularly frequently, in which regions (down to city level) our services are used, and which browsers and devices are typically used by our users.
www.illuminati-shop.com maintains social media profiles on social networks such as Instagram (so-called "fanpages"). On our fan pages, we regularly post and share content, offers and product recommendations. With every interaction with our fan pages or Instagram pages, the operator of the social network records your usage behavior using cookies and similar technologies. Fan page operators may view general statistics about the interests and demographic characteristics (e.g., age, gender, region) of fan page viewers. If you use a social network, the type, scope and purpose of the data processing in the social network is primarily determined by the operator of the social network.
5.1 Provider / Responsible party
The responsible www.illuminati-shop.com-Unternehmen as provider of the fan page content can be found in the imprint details of the respective fan page.
Processing of your data by Facebook. Please note that Facebook also processes your data for its own purposes when you use our fan page, which are not mentioned in this privacy policy. We have no influence on these data processing procedures at Facebook.
5.2 What data is collected?
When you visit our fan pages, www.illuminati-shop.com collects all messages, content and other information that you share with us directly there, for example, when you post content on the fan page or send us a private message. Of course, if you have an account on the relevant social network, we may also see your public information, such as your username, public profile information, and content you share with the public.
We send you newsletters for the following reasons:
All the news on our website.
Inspiring content, e.g. current information on trends, offers, sales.
Reminders, e.g. when an item on your wish list drops in price or when you forget an item in your shopping cart.
For surveys to see if you like what you bought.
Based on your past orders and browsing habits, we will recommend products that we think you might be interested in.
6.1 How do I register?
When sending newsletters requiring consent, we use a so-called double opt-in process or a single opt-in process (country-specific), i.e. we only send the newsletter if you have previously given us your express consent to activate the newsletter. If your country requires double confirmation, you must also confirm beforehand that the e-mail address you have given us is your own. For this purpose, we will send you an e-mail notification and ask you to confirm that you are the owner of the e-mail address provided to us by clicking on a link contained in the e-mail. We may choose not to do this if you have already confirmed to us that you are the owner of that email address in another matter in the manner described above.
You can change the newsletter settings independently at any time.
6.2 Logout
If you no longer wish to receive emails from us, you can unsubscribe at any time using the unsubscribe link included in every newsletter and commercial communication you receive from us. If you have any difficulties please contact to log out.
6.3 What data is collected?
When you register for the newsletter, we temporarily store your IP address and the time of registration and confirmation. In this way, we can prove that you have actually registered for the newsletter and we can also identify any unauthorized use of your e-mail address.
We collect device and access data when you interact with newsletters and transactional emails. For evaluations of this type, newsletters contain links to image files stored on our web servers. Your email program loads these image files from our web server when you open the newsletter. We log device and access data with a randomly generated ID number (newsletter ID), which we use to identify you only with your explicit consent. In this way, we can see if and when the newsletter is opened. Links contained in the newsletter also contain your newsletter ID so that we can determine which content has been read. To personalize communications, we collect, open and click on data to deliver relevant communications to you. We aggregate the newsletter ID data and link your newsletter subscription to your customer account in order to personalize the newsletter content according to your interests and usage habits and to statistically evaluate the use of the newsletter service by our users.
Alternatively, you can deactivate the display of images in your e-mail program. In this case, however, the newsletter will not be displayed in full.
www.illuminati-shop.com will only share your data to the extent permitted by Swiss law. We work particularly closely with some service providers. These service providers can only process your data on our behalf under special conditions. As long as we use them as processors, service providers only have access to your data to the extent and for the period of time necessary to provide the respective service. When you shop at www.illuminati-shop.com, we share certain of your shopping information with www.illuminati-shop.com-Partner (e.g., your name and shipping address) so that www.illuminati-shop.com partner can manufacture and deliver the goods you ordered.
7.1 Shipping company
For the delivery of orders, our partners work together with external shipping service providers. These transport service providers receive the following data from us for the execution of the corresponding order:
Your name
Your delivery address
Your e-mail address (if the shipping service provider would like to inform you by e-mail about the expected delivery date)
7.2 Partner in the www.illuminati-shop.com Affiliate program
As part of the www.illuminati-shop.com Affiliate program I am enabling with the textile printing company from California and Philadelphia to sell their products through www.illuminati-shop.com. It is the company www.apliiq.com. Within the scope of www.illuminati-shop.com Affiliate program, the www.illuminati-shop.com store acts as a sales platform through which purchase contracts can be concluded. If you order an item from www.illuminati-shop.com partner, the item will usually be shipped directly by the respective www.illuminati-shop.com partner. For this purpose, we pass on your purchase data to www.illuminati-shop.com partner.
These include:
Details of ordered www.illuminati-shop.com partner articles
Your name
Your shipping address
We also share your email address with our partners, but only to the extent necessary to deliver the item to you.
www.illuminati-shop.com is still responsible for the processing of your data. Your data will not be processed with or on behalf of www.illuminati-shop.com partners. Within the framework of www.illuminati-shop.com partner programs, www.illuminati-shop.com ensures that www.illuminati-shop.com partner has no control over the processing of your data. If you purchase goods from www.illuminati-shop.com partner, www.illuminati-shop.com will only transfer the data to www.illuminati-shop.com partner that is necessary for www.illuminati-shop.com partners to provide the services to you, i.e. usually the goods you purchased will be delivered to you. If www.illuminati-shop.com transfers your data to www.illuminati-shop.com partners for the reasons mentioned above, www.illuminati-shop.com will ensure in the contractual agreement with the partner that your data will be processed by www.illuminati-shop.com partners exclusively for the purposes mentioned above.
Please note that www.illuminati-shop.com partner has its own privacy policy. You can usually find them on the website
www.apliiq.com. www.illuminati-shop.com is not responsible for the privacy policies and data processing practices of www.illuminati-shop.com's partners.
7.3 Technical service providers
We work with technology service providers to deliver our services to you. These service providers include Shopify International Limited Victoria, Buildings, 2. Etage 1-2 Haddington Road, Dublin 4, D04 XN32. If they process your data outside of Switzerland and the European Union, this may result in your data being transferred to countries with lower data protection standards than Switzerland and the European Union. In these cases, www.illuminati-shop.com ensures that the respective service provider guarantees an equivalent level of data protection by contract or otherwise.
7.4 Payment service provider
www.illuminati-shop.com offers various payment methods such as credit card payments, PostFinance and Twint payments. For this purpose, payment data may be transmitted to payment service providers with whom we cooperate. For more information about the processing of personal data by payment service providers, please refer to their privacy policy:
We will share your information with law enforcement or other third parties if required to do so in the event of an official or judicial decision or if we are obligated to do so in a court or criminal proceeding.
Personal data is a valuable asset. This statement can be understood in two ways: On the one hand, it is valuable in a material sense because companies have a great economic interest in it. With the help of as much detailed data as possible, companies can trace the consumption behavior of individuals very precisely and, for example, design and implement their advertising strategies in a targeted manner. They can draw entire personality profiles of individuals, i.e. they can find out what kind of car someone drives, what kind of books they read, what kind of music they listen to, how much they spend on clothes, housing, insurance or vacations, what destinations they prefer, and so on. In this way, consumers can be divided into target groups according to certain criteria. In addition, companies can find out whether a customer is a good or bad payer. All this happens, mind you, for the most part without most people having the slightest idea about it. Of course, this can lead to questionable incidents or even abuses, without anyone being able to do anything about it because they are clueless. Personal data is therefore a valuable asset not only in material terms, but also in ideal terms, because in a democratic society based on the rule of law, it is unacceptable that people no longer have even minimal control over the use of data that concerns them. The so-called right to informational self-determination is an important principle of our social order. This means that every person should be able to decide for themselves as far as possible what information about them is disclosed, when, where and to whom. This does not only apply to the economic side; state and health institutions are also interested in personal data - think, for example, of the war against international terrorism or against organized crime, but also of efforts to reduce health care costs. Put simply, one could say that the first goal of data protection must be to defend people's right to informational self-determination. This task is not always easy, since in some cases there may also be legitimate interests that restrict this right to self-determination, for example in the case of police investigations. Data protection should ensure that proportionality is observed in every case, i.e. that only as much personal data as necessary and as little personal data as necessary is collected and processed, and that the data subject also has the opportunity to control and, if necessary, prevent the processing of data about him or her as far as possible. Therefore, it is indispensable that the data subject has the possibility to obtain an account from the owners of data collections about which data about him or her is being processed. For this purpose, the Data Protection Act stipulates a right to information that can be asserted against the owners of data collections.
8.1 How and where is data protection defined in the law?
Article 13 of the Swiss Federal Constitution lays down the fundamental right of every person to respect for his or her private and family life, his or her home, and his or her correspondence, post and telecommunications, and to protection against misuse of his or her personal data.
To anchor this protection in law, the Federal Data Protection Act (DPA) was passed and has been in force since July 1, 1993. The corresponding ordinance (VDSG) regulates the details.
In addition, there are numerous provisions for the protection of personality in other laws and areas. Articles 28-28l of the Civil Code (CC) specify how legal action is taken in the event of violations of personality rights.
You can find more information about the Swiss Data Protection Act here:
We will retain your personal data for the period necessary for the purposes set out in this Privacy Policy, in particular to fulfill our contractual and legal obligations. We may also retain your personal data for other purposes if the law allows us to retain your personal data for a specific purpose, including the defense of legal claims. If you close your customer account, we will delete all data stored about you. If a complete deletion of your data is not possible or necessary for legal reasons, the relevant data will be blocked for further processing.
What does locking mean? When data is locked, access rights are restricted and other technical and organizational measures are taken to ensure that only a limited number of employees have access to the relevant data. These employees may then only use the blocked data for previously defined purposes (e.g., for tax office audits).
Blocking occurs, for example, when:
Your order and payment data as well as other data are generally subject to various statutory retention obligations. We are required by law to retain this data for tax audits and audits for up to ten years. Only then can we finally delete the relevant data.
Even if your data is not subject to any legal retention obligations, we may, to the extent permitted by law, waive immediate deletion and instead block it first. This applies in particular in cases where we may still need the data in question for further contract processing or for legal prosecution or defense (e.g. in the event of a complaint). The statutory period of limitation shall be decisive for the duration of the blocking. After expiry of the respective limitation period, the relevant data will be permanently deleted.
Deletion of anonymized or pseudonymous data may be avoided to the extent permitted by law and deletion would render impossible or seriously impair their processing for scientific research or statistical purposes.
We use encryption technology to transfer your personal data securely. This applies to your orders, but also to customer logins. We use an SSL encryption system (Secure Sockets Layer). In addition, we secure our website and other systems through technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons.
In the course of the further development of our websites and the implementation of new technologies to improve our offer for you, changes to this privacy policy may become necessary. We therefore recommend that you read this privacy policy again from time to time.